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Sr. Specialist, Digital/Email Marketing Strategy

Company: Annie Selke
Location: Pittsfield
Posted on: May 14, 2022

Job Description:

We're excited to be looking for a Sr. Specialist, Digital/Email Marketing Strategy to join our rapidly growing team. Reporting to our Sr. Manager, Digital Marketing, the Email Marketing Strategist is responsible for owning the full email channel strategy. This involves strategy, forecasting, content ideation, execution, and reporting across digital marketing channels. This position is directly responsible for generating channel growth and deploying content within direct-to-consumer email, SMS, and Paid Social marketing. They will work closely with merchandising, creative, and editorial departments to ensuring the success of these programs. This position will report directly to the Digital Marketing Manager.How will you support the team?

  • Coordinate the scheduling, deployment, and monitoring of email and mobile marketing using third-party tools.
  • Ensure consistent marketing messaging throughout customer journey.
  • Work with marketing teams to determine goals, target segments, campaign flow, and offers.
  • Determine benchmarks and metric requirements for each campaign.
  • Develop timeline and project manage campaigns to ensure timely and error-free execution.
  • Create content briefs to succinctly highlight campaign creative requirements.
  • Integrate customer data to create dynamically generated email campaigns.
  • Work with multiple departments to implement brand strategy and acquire sign-off to ensure proper focus and quality of each email campaign.
  • Develop and implement new email projects/initiatives.
  • Assist with the creation and deployment of email marketing campaigns.
  • Coordination of team QA. Ensure all elements of the email are proofed, accurate and in good working order including spelling, grammar, links and overall site functionality, web content, subscribe/unsubscribe process, and other best practice elements.
  • Analyze and report out on key metrics and create dashboards to highlight key learnings. Ability to generate reports as needed.
  • Other digital marketing tasks to support department goals and objectives as needed.We're Looking for someone with...
    • Associates Degree required; Bachelors' Degree preferred.
    • 5+ years of direct, executional email experience in at least one major ESP like Emarsys, Klaviyo, Bronto, etc.
    • Strong analytical mindset and proven reporting experience.
    • Strong project management and communication skills.
    • Experience with user acquisition/lead generation strategies.
    • Familiar with reporting tools such as Google Analytics.
    • SMS marketing experience is preferred, but not required.
    • Results-driven with exceptional attention to detail.
    • Exceptional oral and written communication skills and ability to work with a cross functional team to support processes and drive proven results.
    • Ability to prioritize effectively and manage tight deadlines.
    • Excellent MS-Excel skills. Basic knowledge of HTML a plus.
    • Interest in home d--cor and familiarity with textiles a plus.The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job.Fresh American LLC, d/b/a The Annie Selke Companies, is an equal opportunity employer. Why join us?
      • Our team is made up of sociable, fun, creative, and passionate people -- who are driven and great at what they do.
      • We work hard, but have fun as well. We have a pet friendly office and biweekly Summer BBQs to bring the team together.
      • We're growing rapidly, so we've got tons of exciting growth opportunities for our amazingly talented team. We always look internally first.
      • The usual items you'd expect - your choice of two options for medical care subsidized 70% by the company, dental, vision, a company matching 401 (k) plan at 4%, employee discounts, fun team events, and much more.About The Annie Selke CompaniesThe Annie Selke Companies have achieved continuous success since our beginning in 1994. We believe your home should make you happy. The best way to achieve that happiness is by surrounding yourself with people, pets, and amazing products. For over 20 years, we've created bedding, rugs, sleepwear, and home furnishings for you (and us) to love - stylish pieces that stand out and stand the test of time. Come join us in Bringing Happy Home! .


Keywords: Annie Selke, Pittsfield , Sr. Specialist, Digital/Email Marketing Strategy, Advertising , Pittsfield, Massachusetts

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