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Graphic Designer

Company: The Annie Selke Companies
Location: Pittsfield
Posted on: November 20, 2019

Job Description:

Role Summary:To conceptualize, design and execute creative solutions that consistently and clearly communicate the company's brand identity, positioning and messaging through multiple brand touch points (website, email, digital advertising, marketing collateral, etc.). This strategic thinker will have a wide range of design capabilities and experience, with a solid background in visual communications, branding, typography, digital marketing, and ecommerce. This role is a critical part of the execution of our ecommerce team, and will collaboratively partner with digital marketing and developers to understand business goals, and translate business and customer needs into highly engaging and digital experiences.
Principal Responsibilities: -- Translate visual design into exceptional marketing experiences-- Create compelling designs for ecommerce, with mobile optimization in mind

  • Adhere to brand style guide to create compositions for homepage, emails, web banners and graphics, animated assets, and other web imagery to support annieselke.comContribute to the development, design and delivery of effective User Interface
  • Help develop the look and feel of our ecommerce and online merchandising initiatives
  • Work closely and collaboratively with the Marketing, Ecommerce, Development, and Merchandising teams on all creative projects
  • Present design work at various design stages to Design Manager for review to keep all projects on track.
  • Communicate clearly with all the stakeholders and project managers during project development.-- Bring intuitive design ideas to the creative team-- See all projects through from concept, design, production, completion and delivery
    • Work closely with the Analytic team to provide designs for testing consumer shopping and purchasing behavior to improve best practices
    • Interact with Copywriter to develop creative concepts and executions.
      Key Relationships:
      • VP Creative, Graphic Design Mgr., Copywriters
      • Ecommerce, Marketing, Merchandising functional teams




        Education/ Experience/ Skills: -- An online portfolio showing stellar visual design, eCommerce experience and digital marketing-- Bachelor's degree in graphic design, advertising or related discipline. -- 5+ years of experience in Digital Design, User Experience & Interface positions for a consumer brand, working within an in-house creative department or other creative team environment. -- Mac platform, expert in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Premiere, Flash, etc.) and Microsoft Office Suite.-- Experience working with frontend development; JS, HTML, CSS-- Omni-channel retail experience strongly preferred-- Possess solid understanding of consumer behaviors and market dynamics of the retail industry in an omni-channel world.-- Proven success designing branded ecommerce and transactional experiences.
        • Sound understanding of User Experience and best-in-class interfaces that effectively serve the needs of annie selke target audience
        • Thorough understanding of social media advertising and User Generated Content best practices
        • Bridging the gap between the way things look and the way they function
        • Maintain a consistent and branded look for the company, meeting established brand standards and guidelines. Keep the company style and value in mind while creating new designs.
        • Strong communication and good at collaborating both within creative teams and cross-functionally
        • Takes direction well and be able to excel in a highly collaborative work environment.
        • Possess solid presentation, listening and communication skills. Able to work quickly and efficiently.
        • Strong organization and problem solving skills with the ability to manage and execute multiple projects and meeting deadline requirements.
        • Ability to think critically and communicate design feedback as part of creative reviews.
        • Solution and detail oriented, hard worker who is passionate about visual design and marketing.
        • Proactive, with the ability to work well independently and as a team.
        • Professional, positive attitude with a strong work ethic and willingness to observe and learn.
        • Mastered composition techniques (multiple elements and interactive pieces) in producing polished final pieces.
        • Demonstrated complete understanding of:
        • Design fundamentals across mobile and web platforms, including typography, iconography, and color.
        • A/B testing design elements
        • Design layout and composition (specifically, but not limited to, web pages, splash pages, email templates, etc.)
        • Photography, photo-retouching and the photographic process.

          The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job
          All interested applicants should forward a cover letter and resume to . This is a full-time, direct position located in the beautiful Berkshire Hills of Western Massachusetts.
          Why us? The Annie Selke Companies offers a creative, collaborative work environment in an entrepreneurial company. Our fresh, fun home textiles have been making waves in the home design industry since 1993, when Annie Selke started the business with an industrial sewing machine on her dining room table. From the very beginning, Annie's creations have consistently wowed the home d--cor industry. Each month, her innovative designs and interiors are splashed liberally throughout the pages of top shelter magazines. Annie's vibrant, imaginative creations have made the brand synonymous with quality and easy sophistication. An infectious blend of affordability, practicality and terrific design, the product lines are tailor-made for refined, relaxed living. Visit for more information on our brands.
          Fresh American LLC, d/b/a The Annie Selke Companies, is an equal opportunity employer.

Keywords: The Annie Selke Companies, Pittsfield , Graphic Designer, Design, Graphic Design & CAD , Pittsfield, Massachusetts

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