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Website and Digital Content Manager

Company: Berkshire Health Systems, Inc.
Location: Pittsfield
Posted on: June 8, 2021

Job Description:

DEFINITION/PRIMARY FUNCTIONS The Website and Digital Content Manager is responsible for creating and managing the health system#s digital presence across multiple platforms, including a public website, intranet site, and social media. The website and digital content manager must possess the technical expertise to create, edit, deploy, and track content strategically in a CMS, the marketing savvy to drive and optimize traffic through targeted advertising campaigns, and the creative communication skills to ensure that all content is accessible, engaging, and user-friendly. POSITION QUALIFICATIONS (Minimum qualifications are required unless stated otherwise.) Experience: Minimum of 3 years# experience managing content and production for high-traffic websites. Education and Training: Associates Degree in Computer Science, Computer Information Systems, Technical Writing or a related field or an equivalent combination of education and experience. License, Certification # Registration: None. Other Requirements: Exceptional written communication and organizational skills required Advanced knowledge of HTML, CSS, PHP, JavaScript Experience with popular content management systems (e.g., CrownPeak, WordPress, Sharepoint) Expertise in search engine optimization and search engine marketing Demonstrated proficiency with developing and maintaining pay per click (PPC) and cost per click (CPC) campaigns Experience managing social media channels Proven ability to build consensus and work effectively within a cross-departmental team Ability to manage multiple projects in a fast-paced, deadline-driven environment Graphic design experience preferred Strong interpersonal skills, creativity, and a positive attitude Ability to work independently, prioritize tasks to meet deadlines, and work with professional integrity and discretion

  • DEFINITION/PRIMARY FUNCTIONS
  • The Website and Digital Content Manager is responsible for creating and managing the health system's digital presence across multiple platforms, including a public website, intranet site, and social media. The website and digital content manager must possess the technical expertise to create, edit, deploy, and track content strategically in a CMS, the marketing savvy to drive and optimize traffic through targeted advertising campaigns, and the creative communication skills to ensure that all content is accessible, engaging, and user-friendly.

  • POSITION QUALIFICATIONS (Minimum qualifications are required unless stated otherwise.)
  • Experience:
  • Minimum of 3 years' experience managing content and production for high-traffic websites.

  • Education and Training:
  • Associates Degree in Computer Science, Computer Information Systems, Technical Writing or a related field or an equivalent combination of education and experience.

  • License, Certification & Registration:
  • None.

  • Other Requirements:
  • Exceptional written communication and organizational skills required

  • Advanced knowledge of HTML, CSS, PHP, JavaScript

  • Experience with popular content management systems (e.g., CrownPeak, WordPress, Sharepoint)

  • Expertise in search engine optimization and search engine marketing

  • Demonstrated proficiency with developing and maintaining pay per click (PPC) and cost per click (CPC) campaigns

  • Experience managing social media channels

  • Proven ability to build consensus and work effectively within a cross-departmental team

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  • Graphic design experience preferred

  • Strong interpersonal skills, creativity, and a positive attitude

  • Ability to work independently, prioritize tasks to meet deadlines, and work with professional integrity and discretion

Keywords: Berkshire Health Systems, Inc., Pittsfield , Website and Digital Content Manager, Other , Pittsfield, Massachusetts

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